Keith and Beth met in late 2018 thanks to a dating app and Diwali, a holiday known as "The Festival of Lights.” Quickly, the pair connected over shared life philosophies and by exchanging ideas about how to find happiness and sustain inner peace.

Keith, the Author

Keith Ruffner wrote the children's book, Making Friends With Feelings about Beth's pet rabbits. The couple co-created the book and mental healthiness program.

For the first half of Keith Ruffner’s life, he lived a traditional lifestyle as a corporate executive. There were happy moments with his kids, but he didn’t know how to express those moments of happiness.

In January 2020, with his children grown, he semi-retired to focus on creating a happy and fulfilled life.

He volunteered as a Court Appointed Special Advocate® (CASA) to help children who have experienced abuse or neglect, raised funds for BuildOn to help build a school in Nepal, and volunteered as an animal keeper aide for the Dallas Zoo.

His new lifestyle afforded him the opportunity to take a trip to Spain and walk a portion of the Camino de Santiago, meeting the most wonderful people along the way. 

He is an avid reader of Thích Nhất Hạnh and other compassionate thought leaders. 

The interpersonal connections he has experienced since semi-retirement encourage him to believe the human values displayed by the bunnies in this book can improve the world.

Beth, the Co-creator

Beth Wuller is the founder and Chief Intention Officer of Neugroove®, the growth mindset brand. She invites others to celebrate new ways of thinking, living, and just being.

Beth was a featured speaker in 2021 during World Happiness Week hosted by the World Happiness Foundation (WHF). In 2020, she presented at the WHF’s Belonging Virtual Summit and the Gross Global Happiness Summit in Costa Rica, hosted by the United Nations University of Peace.

As a neuroscience-based happiness coach, she has published a series of articles simplifying neuroscience concepts to make them understandable and actionable.

In addition, she has written a series of articles about finding happiness and is the co-creator of the children’s book Making Friends With Feelings. After twenty-five years in leadership and marketing strategy roles, she is now a model of living with intent and how to create a fulfilling work-life balance.

As a happiness life coach, and through Neugroove, she actively supports others’ healing journeys with gentle reminders about practicing patience, self-compassion, resilience, and courage.

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