About Us

Keith and Beth met in late 2018 thanks to a dating app and Diwali, a holiday known as "The Festival of Lights.” Quickly, the pair connected over shared life philosophies and by exchanging ideas about how to find happiness and sustain inner peace.

Keith, the Author

Keith Ruffner wrote the children's book, Making Friends With Feelings about Beth's pet rabbits. The couple co-created the book and mental healthiness program.

For the first half of his life, Keith lived a traditional lifestyle as a corporate executive. There were happy moments with his kids, but he didn’t know how to express those moments of happiness.

In January 2020, with his children grown, he semi-retired to focus on creating a happy and fulfilled life.

He volunteered as a Court Appointed Special Advocate® (CASA) to help children who have experienced abuse or neglect, raised funds for BuildOn to help build a school in Nepal, and volunteered as an animal keeper aide for the Dallas Zoo.

His new lifestyle afforded him the opportunity to take a trip to Spain and walk a portion of the Camino de Santiago, meeting the most wonderful people along the way. 

He is an avid reader of Thích Nhất Hạnh and other compassionate thought leaders. 

The interpersonal connections he has experienced since semi-retirement encourage him to believe the human values displayed by the bunnies in this book can improve the world.

Beth, the Co-creator

Beth Wuller is the founder and Chief Intention Officer of Neugroove®, the growth mindset brand. She invites others to celebrate new, healthier ways of thinking, living, and just being.

Beth actively supports others’ healing journeys with gentle reminders about practicing patience, self-compassion, resilience, and courage. She promotes these concepts through Neugroove and as a neuroscience-based happiness coach.

She authored a series of articles simplifying neuroscience concepts to make them understandable and actionable. She also writes articles about finding happiness.

Beth was a featured speaker for the Gross Global Happiness Summit in Costa Rica, hosted by the United Nations University of Peace (2023 & 2020). She also presented during World Happiness Week hosted by the World Happiness Foundation (2021) and at the WHF’s Belonging Summit (2020). She been a guest on several podcasts including Purposeful Empathy, Brain Lady Speaks, and Taboo Chronicles.

After twenty-five years in leadership and marketing strategy roles, she is now a model of living with purpose and intent while creating a fulfilling work-life balance.

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